An Apple TV box is set down and then it starts showing off all the apps and games it has to offer. Like, Netflix, iTunes, ESPN, Disney Infinity, GILT, GrubHub, Showtime, HBO NOW, FOX NOW, and more. All while the song "Giving Up On You" by Wild Belle plays. "The future of television."
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Didn't Google do this exact same kind of commercial? Seems as though Apple just straight up stole their style. But, it's still entertaining, so, it's all good.