A family stops by an AT&T store to see Lily Adams, played by Milana Vayntrub, about getting unlimited data. "So, since you have AT&T and DIRECTV you can get our new unlimited data plan." The daughter says "Unlimited data. So, we're like rich." Lily replies "You're data rich." The family says in unison "Data rich" and then they start day dreaming about what being data rich might be like, which is basically just them rolling down the road in slow motion listening to the song "Whatever You Like" by T.I. being gangster. The scene abruptly ends and we see the family, still in the AT&T store, acting out their fantasy. The dad says "I think we can get used to being data rich" and then stops the mother from continuing to embarrass herself. "Get data rich. Get unlimited data on four lines for $180 a month when you have AT&T wireless and DIRECTV."
DIRECTV svc & compatible device req'd (both avail. separately). Content varies by pkg, location & device. Add'l restr's apply. Screen images simulated. Price after $40 credit (starts in 2 bill cycles). After 22 GB of data usage, AT&T may slow speeds. Pay $220/mo. until credit for 4th smartphone line starts. AT&T Unlimited Plan req's elig. TV svc (not avail. in USVI). If not elig., AT&T will move you to 10 GB plan (Overage charge $15/GB) or to your old plan (restr's apply). Fee's, monthly and other charges, add'l usage & other restr's apply. Coverage not avail. everywhere.