Meet the settlers. A family new to this land, and the world of telecommunications. "Father, why can't we have DIRECTV like the McGregors do?" The father replies "We're settlers, son. We settle for things. Like having cable instead of DIRECTV." One of the neighbors comes home and says hello. "Hey Jebediah. How's it going?" He answers "Working the land. Hoping for a fertile Spring." The son continues his questioning. "So, we have to live with lower customer satisfaction?" The father answers "I'm afraid so. Now, go churn us some butter, boy. And then make your own clothes." Don't be a settler. Get rid of cable and upgrade to DIRECTV.