A woman calls Discover Card customer service expecting to talk with an automated system. "This is Claire in Phoenix. Can I help you?" The woman answers "Yes, Correct." The operator explains "This isn't an automated computer..." The woman is not convinced "Operator." Claire, the operator, replies "Ma'am, I'm here. I'm live." The woman is surprised "Wait, you're real?" Claire answers "Yea! With Discover Card you can talk to a real person in the U.S. day or night. Plus, we're not going to waste your time trying to sell you a bunch of other products you don't really need." The woman is relieved "That is really nice of you. I feel really bad about shouting at you." Claire replies "You weren't shouting. You were just speaking in all caps." The narrator starts speaking "At Discover, we treat you like you'd treat you. 100% U.S. based customer service. Here to help, not to sell."
When you call us we won't waste your time selling you other products.
I'm a fan of these commercials, but always wanted to know if the caller was the same person as the operator. This commercial came on a couple days ago. Me and my friend started arguing over whether or not they were the same person. After a lengthy debate, and some vigorous research, we found out that the ad agency did in fact cast two similarly looking actors for this commercial, and we assumed for all the other Discover commercials as well. Why, do you ask? We believe the reason is simple, to get people arguing over it, talking indirectly about the brand and the product. Basically forcing word-of-mouth marketing. Clever, we thought.