A newlywed couple is sitting next to each other, soaking in a hot tub. The man says "I can't believe it." She asks "That there's a lobster in our hot tub?" We see a lobster enjoying the hot tub with the couple. "Oooooh, you guys, there's a jet. Ooooh I needed this." The man answers "No, I can't believe how easy it was to save hundreds of dollars on our car insurance with GEICO. We could have been doing this a long time ago." The lobster chimes in "Do you guys stay in the hotel?" The man answers "Yea, we just got married." The lobster replies "Ohh! Congratulations!" The man thanks the lobster. "Yea, I'm afraid of commitment. You know, I'd be boiled alive." As the lobster is talking the chef of the resort comes out looking for him and he ducks underneath the water. "Believe it. GEICO could save you 15% or more on car insurance." As the chef walks away the lobster pops back up. "That guy's the worst!"
This is where GEICO shines. Aside from being funny in general, there are moments where you kind of zone out, not paying attention, but when you re-watch the commercial, you pick up on little things that you definitely missed before. For instance, I personally missed the chef completely the first time, but maybe that's just me. Anyway, one of their better ones, for sure.