A little boy is in his back yard sizing up the monkey bars, getting ready to swing on them, while his mother watches from the kitchen. "There isn't a single point where one becomes a champion. A point where all of the sudden an Olympian is made. They don't sweat a certain amount of sweat, complete 1,000 or 100,000 laps. That would be easy. If you could see the finish line, that moment in time where you would be the champion, everyone would do it. Strength, drive, quickness, agility are years in the making. Years where many aren't watching. It's what goes on behind the curtain, when the cameras are off, the stadiums empty, that makes a champion. Because champions are built not born." 9 out of 10 U.S. Olympians grew up drinking milk. Here's to our future champions.
They put this commercial together beautifully. Simple, clean, to the point, and heart warming. Even though playing on the monkey bars isn't a huge win, it illustrates their message fairly well. I'm a fan.