Travis Pastrana sits on his dirt bike, waiting his turn to ride the course, when the little voice in his stomach starts talking to him. "Travis! I'm hungry, man! We need all-natural Oberto Beef Jerky. The protein packed snack!" Travis grabs a bag of beef jerky "I hear ya little voice in my stomach." Travis eats a piece and it falls into the hands of the little voice. He then puts on his helmet and hits the course, performing a backflip. As he flips upside down, the little voice almost loses the piece or beef jerky, screaming "No!" in slow motion. Pastrana lands the trick and the little voice gets his beef jerky back. "Now that's what I'm talking about. Oberto Beef Jerky. You get out, what you put in."
Travis Pastrana, professional rider. Do not attempt. Refers to Oberto's all natural line of beef jerky. No artificial ingredients. Minimally processed.
This campaign is a little weird as a whole, but this commercial is definitely better than some of the other ones they've made. Also, the product shots at the beginning where Travis actually eats a piece of beef jerky could have been a little more prominent / product focused. All in all though, not a bad commercial.