Back in 1965, Subway's founders Fred DeLuca and Dr. Peter Buck teamed up with one simple mission, "fresh sandwiches". The idea seemed crazy in a time when artificial foods and gimmicks were all the rage. But roller skates didn't make food any fresher and mascots didn't make it any tastier. As it turned out, Fred was right. Sandwiches made with freshly baked bread, fresh veggies and delicious meats would stand the test of time. We were fresh before it was fresh to be fresh. The SUBWAY sandwich shop, founded on fresh.